Running a small business or starting up from scratch is an exciting journey, but it also comes with challenges that can quickly become overwhelming. Between managing sales, keeping track of cash flow, HR, Health & Safety, suppliers, marketing, answering the phone, and generally acting as chief cook and bottle washer, there’s little time left to focus on your finances and HMRC deadlines the way you’d like to.
Good accounting is about keeping records in order and so creating clarity and giving direction. Small businesses and startups often want more than compliance; they need someone who can explain the numbers, anticipate challenges and help them plan ahead. Our role is to make sure you’re compliant but also financially prepared and equipped to make informed decisions all year round.
A Personal Approach — Because Every Business Is Different
We’re a small, dedicated team of three, which means you’ll always have a single point of contact who understands your business.
You’ll work with someone who knows:
your goals
your numbers
your challenges
We believe good accounting comes from genuine relationships, not just reports and filings. Communication is personal — through:
regular check-ins
face-to-face meetings
proactive updates (not just at deadlines)
And because we charge fixed prices, you never need to worry about extra fees when you pick up the phone.
Understanding Startups — From First Steps to Financial Stability
As accountants for startups, we know what those early stages feel like — exciting but uncertain. You might be considering operating as a sole trader, partnership or Limited Company, registering for taxes, or agreeing structures with a spouse, friend or business partner. We can assist with professional advice on getting started, extending to accounting and information systems, registering for taxes, and becoming your agent for HMRC.
We help you structure your finances in a way that supports your goals, whether that’s reinvesting profits, managing VAT registration, or planning for future expansion. We also provide strategic tax advice, so you understand what can be claimed, what needs to be set aside and how to plan ahead for growth.
Our aim isn’t just to “do the accounts.” It’s to help you understand the story behind the numbers so you can make decisions with confidence.
Supporting Small Businesses — Practical, Reliable and Tailored
For small businesses, accounting should be about compliance, clarity and control. We tailor our services to fit your size and pace, covering everything from bookkeeping, VAT, payroll and annual accounts to tax planning and HMRC submissions. We will work with you to provide the support that you need – our aspiration is to grow with our startup clients, to come on the journey with you and celebrate success with you as you grow.
We understand that every business works differently, which is why we adapt to how you prefer things done. Some clients want detailed monthly reports; others want us to quietly handle everything behind the scenes. Some do their own bookkeeping and we’re there to support with big decisions, compliance and advice.
Either way, we ensure your accounts are accurate, deadlines are met and you always know where your business stands financially.
We believe in helping our clients grow beyond the numbers. Over time, our clients have become a network of professionals, consultants and tradespeople from a range of different sectors and industries. We love to introduce clients to each other (with your prior consent) when we notice that your services might be aligned. Because growth doesn’t happen in isolation, it happens through connection.
Why Our Clients Choose Us
What makes AJ Business Accounting Ltd different is our commitment to personal attention and proactive guidance. We seek to work with you to keep the conversation going throughout the year.
We understand that small businesses and startups often need advice that’s clear, practical and tailored. Whether it’s explaining tax implications, investment decisions, planning for taxes or giving honest feedback on cash flow management, our approach is always transparent and easy to understand.
Our clients trust us because of our technical expertise, and because we genuinely care about their success.
We believe that good accounting isn’t about size, it’s about understanding, trust and consistency. We’re proud to work closely with small businesses and startups across the UK, providing the kind of ongoing, personal support that larger firms often overlook.
When you work with us, you’re not just hiring an accountant — you’re gaining a partner who’s invested in your success from day one.
📧 Email: info@aj-financial.co.uk
📞 Phone: 01823 746382
